Horizon Advises Out of Milk on Acquisition

Today (6/20/14), One of Horizon’s clients, Capigami, operator of the Out of Milk mobile shopping and productivity app, was acquired by InfoScout.

Out of Milk is a mobile app that allows consumers to build and collaborate on shopping lists as well as manage to-do lists. Users also receive location-based mobile coupons and other promotional offers.

InfoScout’s real-time shopper insights make brands better marketers by providing the industry’s largest, richest and most actionable source of household purchase information across all retailers at the item-level. Leading consumer goods companies such as Procter & Gamble, Anheuser-Busch, PepsiCo & Unilever leverage InfoScout’s data and analytics to monitor changes in shopper behavior and better understand the ‘why behind the buy.’

You can learn more about the acquisition and InfoScout’s ongoing strategy here.

Please let us know if you’d like to learn more about this transaction and the Horizon process.