Horizon Partners is pleased to announce that our client, Where to Buy (WTB), has been acquired by Destini, a leading provider of where-to-buy and retailer intelligence solutions for CPG brands. The transaction represents a strong strategic fit between two product-focused platforms at the intersection of consumer discovery and omnichannel retail visibility.
Founded to help brands bridge the gap between digital engagement and in-store sales, Where to Buy delivers modern “buy now” and local availability tools that connect shoppers with products across national and regional retailers. The platform has powered commerce infrastructure for a range of CPG brands by offering seamless retailer integrations, intuitive UX, and conversion-optimized experiences. WTB’s solutions complement Destini’s existing suite of brand visibility and performance analytics tools.
Together with Destini and its parent company SPINS, WTB will further the mission of enabling CPG brands to increase transparency, drive conversion, and improve omnichannel execution. The acquisition also strengthens Destini’s position as a category leader in the digital shelf and retailer enablement ecosystem.
Horizon Partners served as the exclusive financial advisor to Where to Buy. The transaction was the result of a focused, high-cadence process that brought together two mission-aligned teams with shared views on product quality, customer success, and long-term category potential.
Navigating a transaction in an environment shaped by strategic expectations, competitive pressures, and a sophisticated buyer process – all an accelerated timeline – requires more than traditional execution. Horizon’s product-first M&A approach—rooted in deep alignment with our clients’ product, customer, and operational DNA—was critical in helping Where to Buy reach a successful outcome. The ability to work shoulder-to-shoulder with a product-driven founder, position the business with nuance, and drive to close with an industry-leading acquirer like Destini underscores the unique value of our approach.For more information on this transaction and how Horizon Partners can support your company’s strategic growth, please contact us at contact@horizonpartners.com or connect with us on LinkedIn. Our team remains committed to delivering exceptional outcomes through our customized, product-first advisory model.