Horizon Partners – News

What is Artisanal M&A?

Is it important that your M&A advisor practices what it preaches? We think so. As a bootstrapped M&A firm (we like to say “by bootstrappers for bootstrappers”) –…

“Free Solo” and the Tech Bootstrapper: 5 Clear Parallels

In the summer of 2017, Alex Honnold accomplished the impossible by free soloing Yosemite’s daunting 3,200-foot El Capitan. In the climbing world, free soloing could be considered a…

HorizonVC + Horizon Partners: Product-driven Complementarity

I’m grateful to have spent years advising and investing in product-driven SaaS businesses since founding Horizon Partners with Sandy Kory in 2010.  Over the years, our high-touch, “Artisanal…

Why Work At Horizon Partners

As a small team with a highly customized approach to mergers and acquisitions advisory, we are very intentional about who we bring on board.  In fact, our deliberate…

The Rise of Product-Led Growth & Bottoms-Up SaaS

Remarkable, Efficient Strategy  PLG and bottoms-up comprise an extremely high-leverage, bootstrapper-friendly business model that is taking share of software markets across verticals.  Furthermore, the ranks of the most…

10 Tips for Building a SEO Machine in SaaS

Search-engine optimization (SEO) is underrated in SaaS. We have found that 100% of SaaS companies that use SEO as a primary growth channel have strong growth and capital…

Making Progress Pre-PMF in B2B SaaS: How Do You Know Your Growth is Scalable?

“High NPS since the early days is the savior and boost after $10m ARR. The ones that are growing the fastest after $10m ARR not only had high…

How Tight is Your Product-Market Fit? Rule of 40 Provides a Scorecard

In a prior blog post, we referenced Tolstoy’s famous line “Happy families are all alike; every unhappy family is unhappy in its own way.” There’s something about happy…

How Product-Market Fit Lends a Hand to R40 Persistence

“When a great team meets a great market, something special happens…if you address a market that really wants your product – if the dogs are eating the dog…

Rule of 40 Spotlight: Persistence in Product-Led Growth Companies

“Happy families are all alike; every unhappy family is unhappy in its own way.” –Tolstoy’s first sentence of Anna Karenina At Horizon Partners, our clients tend to be…

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