Today (9/6/12), One of Horizon’s clients, Mobestream Media, operator of the Key Ring mobile loyalty app, was acquired by Gannett, owner of USA Today. Key Ring will become part of Gannett Digital Marketing Services and will operate as a stand-alone business.
Key Ring is a mobile app that allows consumers to consolidate all of their loyalty and rewards cards and coupons into one spot. Via the app, consumers can access their digital coupons, digitize their loyalty cards, join new loyalty programs, manage their accounts online and share their cards and offers through their social networks and email. Users also receive location-based mobile coupons and other promotional offers.
You can learn more about the acquisition at TechCrunch.
Please let us know if you’d like to learn more about this transaction and the Horizon process.