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Horizon Advises ThankView & EverTrue on Merger and Recapitalization by Rubicon Technology Partners

Earlier this year, Horizon’s clients, ThankView and EverTrue, completed a simultaneous merger and sizable majority recapitalization with Rubicon Technology Partners. Horizon worked with ThankView operationally for over a year prior to the recapitalization and designed a creative transaction process that brought the two businesses to market together, emblematic of Horizon’s unique, bespoke “artisanal M&A” model.  

The jointly curated process and pre-packaged merger allowed potential investors to lean into the challenging timeline and dual due diligence environment because of the rare and tremendous opportunity to create the leading vertical SaaS platform for donor engagement while also establishing the foundation for ongoing M&A, product enhancement, and hybrid product led growth + sales driven go-to-market motions. 

ThankView provides personalized video software for donor engagement. The Company’s SaaS platform enables organizations to effectively engage and retain donors using personalized video campaigns. Strong customer word-of-mouth and natural product virality creates a highly scalable inbound customer acquisition model that has resulted in more than 1,600 customers across a variety of sectors including higher education, non-profit and healthcare. Founded in 2015, ThankView is headquartered in New York City and has 70+ employees. 

EverTrue provides advancement software to higher education organizations. The Company’s intelligence solutions are modernizing workflows in the education industry by providing data to identify donor opportunities along with the tools and strategies to build relationships in a personalized, scalable manner. Today, more than half of the top 100 colleges use EverTrue’s platform to engage donors, fundraise, discover prospects, and manage gift officer portfolios. Founded in 2010, EverTrue is headquartered in Boston and has 90+ employees.

Rubicon Technology Partners is an operationally focused private equity firm focused on partnering with founders and management teams of enterprise software companies to help grow their businesses. Rubicon employs a tailored, long-term approach, utilizing its strategic resources to help management teams scale, while maintaining alignment of interests and values. More information about Rubicon can be found at

Please let us know if you’d like to learn more about this transaction and the Horizon process. The transaction represents the culmination of more than a year of work together with ThankView’s co-founders, working on areas ranging from pricing strategy, customer retention, customer success and financial back-end processes. Our long-standing relationship with ThankView and unique deal combination structure with EverTrue, is an excellent representation of Horizon’s long-term and artisanal approach to M&A advisory.

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